11 general skills or competencies (Job family competencies) for Marketing Communications Specialist II
Skill definition-Reviewing and examining text to make the content error-free and communicate the correct message to the target audience.
Level 1 Behaviors
(General Familiarity)
Describes proofreading marks to follow and complete checklists.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Assists in document preparation, proofreading, and review to meet quality standards.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Completes a brief proofreading test to identify any inconsistencies.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Demonstrates solid editing and proofreading skills to ensure clarity and conciseness.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Champions proofreading processes using internal management tools to execute quality assurance.
See 4 More Skill Behaviors
Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Describes methods in creating cost-effective advertisements to reach target audiences.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Assists in creating and preparing advertising campaigns to increase brand awareness.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Executes different practices used in affiliate marketing and advertising to ensure optimal business growth.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Expands and analyzes complex advertising activities to achieve desired results.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Establishes annual marketing and advertising programs to build brand reputation.
See 4 More Skill Behaviors
12 soft skills or competencies (core competencies) for Marketing Communications Specialist II
Skill definition-Knowledge of the full array of our organization's products and services including those that are created for internal customers; insight into the differentiating factors that distinguish them from those of competitors.
Level 1 Behaviors
(General Familiarity)
Collects and summarizes information and marketing materials for R&D purposes.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Discusses the potential profitability of a proposed new product.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Evaluates our business’s P/S costs and prices, and market positioning.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Establishes related procedures for product design, development and delivery time limits.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Describes the planned launch of superior products and services to stakeholders to promote enthusiasm and support.
See 4 More Skill Behaviors
Skill definition-The ability and process of implementing new ideas and initiatives to improve organizational performance.
Level 1 Behaviors
(General Familiarity)
Describes the market conditions that impact the business.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Collects and compiles competitor information for competitive analysis.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Applies technical expertise, business sense, and product knowledge to manage the product lifecycle effectively.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Coordinates technical and business teams to solve complex and diverse customer problems.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Builds strong business partnerships internally and externally to drive "win-win" business successes.
See 4 More Skill Behaviors
Summary of Marketing Communications Specialist II skills and competencies
There are 0 hard skills for Marketing Communications Specialist II.
11 general skills for Marketing Communications Specialist II, Proofreading, Advertising, Brand Management, etc.
12 soft skills for Marketing Communications Specialist II, Products And Services, Innovation, Attention to Detail, etc.
While the list totals 23 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Marketing Communications Specialist II, he or she needs to be proficient in Products And Services, be proficient in Innovation, and be skilled in Attention to Detail.